Sales and Distribution Network
Honda Siel Cars India has a strong sales and distribution network spread across the country. The network includes 53 facilities in 41 cities. Having established itself as a leading brand in the metros, the company is now focusing on increasing its presence in tier-II towns and cities and plans to increase its dealership network to more than 60 by the end of 2006-07 fiscal year. The company is targeting 100 dealer outlets across India by 2009, as per their expansion strategy which is based on the `1 dealer per 1000 cars` formula.
Sales Performance
HSCI closed the 2005-06 financial year on an upbeat note with total sales of 42,727 units in the domestic market - a growth of 14% over the previous financial year. The company`s flagship model, the Honda City, accounted for 37,545 units in the year. Of this, the City ZX, which was made available to the customers in the end of November 2005, accounted for 17,165 units. Total Accord and CR-V sales for 2005-06 stood at 3,324 and 1,858 units respectively. Honda`s globally successful Civic, which was launched in July 2006, proved to be an immediate hit in India. In the first month of its launch it has emerged the segment leader, posting figures of 2441 units in a month. The company is targeting an overall growth of 44% in the current Financial Year.
Large scale sale
Low cost sale. Free distribution